Sunday, 3 March 2013
These are pictures of WWI propaganda posters to enforce food preservation. An American poster (left), and a Canadian poster (right) . I chose to compare these posters for this blog because I find the differences between them very interesting. The American poster is incredibly dark, suggesting starvation for women and children. With haunting expressions of fear and pain, this poster encourages food preservation by strongly targeting ones empathy. The Canadian poster is much different in tone, colour and technique. This poster has a very bright and cheerful tone, and unlike the American poster, it doesn't even hint at a deadly consequence of wasting food but instead gives a replacement for the food that must be given up. The expressions of the butcher and his customer also show their joy in supporting the war effort. I think that these posters suggest that perhaps Canadians were more easily supportive of the war effort on the home front, whereas Americans had more so had to be encouraged to give up food for others. Also, showing fish as an alternative for meat in this poster may allude to the strength of Canada's fisheries during the war. I find the optimism in the Canadian propaganda reflective of its identity as a nation shown in its skill as a fighting force during WWI, in that it endures strongly through hardships. The harsh images in the American propaganda suggest that America was more focused on the consequences of failure in the war rather than the joy of victory.